Oct 2021

It’s Rocktober, and we are celebrating the Fender Electric Instrument Manufacturing Company, or "Fender" for short.

The story of the world-famous Fender company began with Leo Fender, who was a general radio repairman. An inventor at heart, Leo soon found a knack for tinkering with friends’ defective amplifiers. One thing led to another, and Fender began making amplifiers and thinking about a new and improved guitar that would be louder and more acoustically versatile than its competitors. Innovation ushered in the era of the Telecaster, Esquire, Precision Bass and the legendary Stratocaster. 


The Fender® Company, which began in Southern California in 1946, is now an iconic American brand and one of the most famous instrument manufacturers in the world. To honour the company’s 75th Anniversary, PAMP Suisse struck the 2021 1 oz Silver Fender 75th Anniversary Guitar Pick Coin and the 2021 1 oz Silver Fender 75th Anniversary Stratocaster Guitar Shaped Coin.


The Fender® brand is considered one of the best in the music industry, and these fantastic coins pay tribute to this globally recognised trademark. Fender® guitars have been used by musicians worldwide, transforming music in every major genre, including country and western, jazz, rhythm and blues and the most popular - rock ’n’ roll.

“Fender® has become a cultural icon in its own right and champions all music lovers, from young guitarists just learning to play to legendary musicians. We are thrilled to be able to offer numismatic collectors and music enthusiasts the opportunity to own a one-of-a-kind Fender®,” 

says Rael Demby, CEO of The South African Gold Coin Exchange & The Scoin Shop.

Join the ranks of music legends George Harrison, Bruce Springsteen, Keith Richards, and Eric Clapton by adding a Fender Stratocaster or Fender Guitar pick to your coin collection! Both of these coins have collector appeal and a limited mintage of 2500.

Have you got rhythm? Let your guitar skills shine by entering our competition.

Send us your best guitar solo and stand a chance to win a 2021 1 oz Silver Fender 75th Anniversary Guitar Pick Coin. Send us your recording on Whatsapp to 082 827 5755.


Click here to learn more about these coins and others featured in our Rocktober celebration and how to enter our competition.