A Bold Step Forward After 25 Years of Excellence
At The Scoin Shop, we’ve always believed that gold isn’t just an investment—it’s a
story, a legacy, and a passion. That’s why we’re thrilled to unveil our new flagship
store at Brooklyn Mall in Pretoria, a space that redefines how you experience gold.
Coming off our 25th anniversary in 2024, this isn’t just a store opening—it’s a
celebration of our journey and a bold leap into the future of retail.
We teamed up with the brilliant minds at Urban Flux Studios and Hubo Studio to
bring this vision to life. The result? A luxurious, cutting-edge environment that blends
South Africa’s rich mining heritage with modern innovation. “This store is about
bridging our past and present while shaping what’s next,” says our CEO, Rael
Demby.
“After 25 years, we’re pushing boundaries to create something truly special for our clients.”
Step inside, and you’ll feel the difference. Brass accents, warm timber, and sleek
matte black finishes nod to our country’s gold-mining roots, while a sculptural ceiling
and stepped flooring guide you through an immersive journey. Our state-of-the-art
display cases turn every coin into a star—part retail, part museum. “Each coin has a
tale to tell,” says Blue Bennington, Director at Urban Flux Studios.
“We designed this space to honour that, making it unlike any other gold shopping experience.”
But it’s not just about looks. Security is at the heart of what we do, and this store
reflects that. You’ll move seamlessly from an open, welcoming area to private
consultation rooms, and for those extra-special transactions, there’s ‘The Vault’—a
discreet, high-security haven. With a concealed pass-through system, only our
authorised team handles your coins, ensuring privacy and trust. Its innovation meets
peace of mind, built on a quarter-century of expertise.
The design itself is a feat of creativity. “We took an awkward space and turned it into
something playful and interactive,” says Asher Marcus, founder of Hubo Studio. “It fits The Scoin Shop’s bold spirit perfectly.” This isn’t just a place to buy gold—it’s a
gateway into the world of precious metals, blending luxury, education, and forward-
thinking flair.
For us, this flagship store is more than a milestone—it’s a statement. After 25 years
as South Africa’s go-to name in gold coins and bullion, we’re not resting on our
laurels. We’re redefining what high-end retail can be, creating a space where
collectors and investors can connect with gold in a new way.
“It’s about legacy and vision,”
Rael adds. “We’re proud to lead the industry into its next chapter.”
The Brooklyn Mall store is now open, and we can’t wait for you to see it. Whether
you’re a long-time client or new to The Scoin Shop family, experience gold like never
before—backed by 25 years of trust and a passion for what’s ahead. Drop by,
explore, and let us show you why we’ve been a leader in this game for a quarter-
century.
Here’s to the next 25!
